Many dental practices are increasingly relying on Google Ads to attract new patients and stay ahead of the competition. However, it’s not uncommon for dental advertisements to fall short of the coveted first page on Google search engine results. Why may this be?

As your dental practice growth partner, at 360 Dental Marketing we can help you decode the nuances of dental advertising and get you back on track to fill up your books. 

Inadequate Keyword Strategy 

One of the primary reasons that your Google ads may not be securing a spot on the first page, is it may be time to review and reflect on the keywords that you’ve been including in your advertisement camapigns. Incorporating generic or overly competitive keywords can result in your ads being overshadowed by your competitors. Including keywords that are specific and relevant to your practice can bring better results by attracting potential high-end patients who are searching for those specific dental services. 

A tailored approach for your practice, like ours, can significantly enhance your ad’s visibility. 

Insufficient Budget 

Google Ads operates on a bidding system. Sometimes, the issue may be that your budget is too low, so your dental ads are not competitive enough to appear on the first page. Re-evaluating and possibly increasing your ad spend can enhance your ad’s positioning and visibility, ensuring that your practice stands out and attracts quality appointments consistently.

Lack of Relevance and Quality

Google assesses the relevance and quality of your dental advertisement. If the ad content, keywords, and landing page are not coherent and relevant to the searcher's query, Google might rank your ad lower. Ensuring that your ad content is not only compelling, but also aligned with the landing page and keywords is crucial. 

Ignoring Ad Extensions and Features

Not utilising ad extensions and features can be detrimental. Ad extensions enhance your advertisement by providing additional information or options, such as contact details or links to specific pages on your website. Ignoring these features can result in missed opportunities to engage and convert potential patients.

Neglecting Geo-Targeting 

Geo-targeting is essential in dental PPC marketing. Without targeting specific locations where your services are offered, your ad might not reach the right audience, diminishing its effectiveness. Incorporating geo-targeting ensures that your ad reaches individuals in specific suburbs or areas, making your practice the most obvious and convenient choice for potential patients.

Unoptimised Landing Pages

After clicking on your ad, potential patients are directed to your landing page. If this page is not optimised for conversions, it could be affecting your ad’s performance significantly. An unoptimised landing page can increase bounce rates and decrease the likelihood of turning a visitor into a patient. Ensuring that your landing page is user-friendly, contains relevant information, and has a clear call-to-action is essential for the success of your ad campaign.

Search Beyond the Targets

Well-set Google Ad campaigns are designed to be found only within the targeted area range. Anything more than that means you are getting clicks from people who are too far away to visit your clinic, i.e. wasted budget click. If you are searching for your ad beyond the targeted area parameter, it may not show up at all, which is perfectly normal. 

Turning Challenges into Opportunities

It’s evident that several factors can hinder the performance of your dental Google ads. However, by addressing these issues and implementing a robust strategy, your ads can gain the visibility they deserve. 

We are specialists in dental marketing with a deep understanding of marketing compliance guidelines and a commitment to transparency and results. We’ve been partnering with numerous dental teams since 2007 and helping their practices all across Australia to achieve their practice goals with our customised strategies.

Partner with Your Trusted Dental PPC Marketing Agency 

Navigating the world of dental advertising can be intricate, but with the right strategies and expertise, your Google Ads can secure a spot on the first page, attracting more patients to your practice. If you’re looking to boost your online presence and turn digital challenges into growth opportunities, contact 360 Dental Marketing. 

Get in touch with us today by calling us at 1300 777 360 or visit our website to take the first step towards achieving your business objectives.