Your dental implant advertising campaign has received multiple clicks, impressions, and consultations. You’re getting noticed, you’re drumming up interest, and your leads have even materialised in the flesh. Alas, here’s the rub: you can’t quite seal the deal. You’re experiencing nibbles, but persuading patients to move into a treatment plan is a whole other kettle of fish.
The truth is dental implant marketing is a hotly competitive space. It’s also incredibly specific. Asking someone to have a dental implant installed is not the same thing as asking them to purchase a generic retail item. Throw in the fact that everyone has their rod stuck in this same fish kettle and you’ve got yourself an explanation as to why your enquiries aren’t converting.
The truth is dental implant marketing is a hotly competitive space. It’s also incredibly specific. Asking someone to have a dental implant installed is not the same thing as asking them to purchase a generic retail item.
Throw in the fact that everyone has their rod stuck in this same fish kettle and you’ve got yourself an explanation as to why your enquiries aren’t converting.
How do I attract the right patients for my dental implant services?
How do I convert these patients to say YES to their treatment plan?
What are the 3 Easy Steps I need to add to my practice management strategy to achieve the above?
When putting your clinic out there, the first P to concern yourself with is positioning. What is your clinic’s positioning in the dental industry? How have you positioned yourself against the competition?
Packaging doesn’t refer to how you present yourself to others—that’s positioning. Rather, packaging refers to the irresistible packages you use to entice patients. For example, do you ever promote dental discounts, sales, or services with value adds? These are part and parcel of packaging.
Promotions overlap somewhat with packaging. It’s important to promote your package deals, top dentists, and your clinic in general. Spread brand awareness by investing in Google Ads, social media ads, SEO, and even offline marketing. How else will patients know you exist?
360 Dental Marketing is an agency with 17 years’ worth of industry experience and knowledge. We know how to craft landing pages that convert and collateral that stands out from the crowd! Premium graphics, high-quality content, and user-friendly websites are what we’re all about. We are also masters of personal branding.
In other words, if we create a stunning landing page for you, you can bet we’ll follow through by applying the same designs to your homepage. People trust organisations when they see branding that is high-quality and—most importantly—consistent. We ditch the ‘patchwork’ look in favour of user-friendly and consistently aesthetic websites!
We understand that marketing is a team effort and we come together to build a strategy that will work for you and your dental clinic.
Unlike other agencies, we won’t just check in once a month. You’ll be talking to us by phone at least once per fortnight—and ideally once per week.
Should you need us, we’re only a text message away. We also take the time to sit down with you once per month and discuss your reports and statistics in detail via Zoom.
There are many different marketing channels we use to promote your dental implant services, including online advertising (such as Google Ads and Facebook Ads), search engine optimisation (SEO), social media marketing, and email marketing. We know it is key to identify which channels will be most effective for reaching your target audience and allocating your budget accordingly.
