Blogging has come a long way since its first appearance in the late 1990’s.
Blogging was initially used as an exclusive outlet to share a person’s thoughts, feelings, opinions or experiences – an online journal or diary with a minimal following. Today, it has grown into a platform used by millions, everyone from individuals to businesses. It is still relevant in the dental arena today.
The beauty and simplicity of a blog makes it easy for anyone to launch a blog and become a self-proclaimed “authority” But how is it essential in the dental world? Let’s see.
1. Build your portfolio
Blogging is no longer just an individual’s past time; it has become an influential tool for the dental practices of today. You do not need several thousands of dollars to maintain a blog; it merely requires someone educated in your field or even willing to research to update and inform your readers consistently. The topic could be anything of interest in the dental field.
2. Be the authority in your niche
It’s getting harder to stand out especially in this year 2018, with too many dental practices being registered than ever. You’ll need to demonstrate leadership in thought and deed in your industry. There’s no way better than having a robust blogging presence. Some people may claim that this method is not that effective, but we beg to differ. Especially in the dentistry niche, it is instrumental in rapport building and establishes yourself as a critical leader in this area.
3. Deepen relationship with your patients and prospects
Blogs provide another source to deepen the connection with your patients and prospects. By connecting directly to your website, your targeted audience can get to know your business or product from the comfort of their online home base. Use this. Again, build trust by being a source of information. Audience like to be informed, and appreciate that you are the one teaching them.
4. Platform to document your experiences
A blog is a place where you distill the memories, experiences, thoughts, and ideas that you have obtained during your education, career and life journey. Sharing is caring, and therefore it is crucial for you to connect with your patients and prospects who wish to hear your stories.
5. Opens your practice to new opportunities
We live in an internet era where there are no real “borders” in this world. Although you run a dental practice, does it have to have a geographical border? No. You could be attracting dental patients and clients from all around the world. Even from the other half of the hemisphere! Opportunity in the past was often limited to “local.” Today your online platform isn’t restricted by geography. The world is now your playpen.
6. Boosting your SEO
Another excellent advantage of having a blog on your website is that it can be great for SEO purposes; search engines such as Google will recognize highly valuable content and will, therefore, reward your site with the likes of an improved ranking on SERPs. A blog is a great place to include relevant keywords relating to your industry; this will also be useful for SEO purposes as it increases the chance of patients and prospects finding your website through searching for the keywords featured on your site.
7. Giving your practice a voice
Blogging allows you to share information regarding your practice and its services, but it also allows you to share opinions and thoughts on specific topics. Blogging is a great way to create a personality for your practice and makes you more credible approachable. So, don’t hesitate to share your interests on your blogs, comment on timely news topics or market trends or educate your readers, provide suggestions on some dental issues. Always be sure you write blogs with your audience in mind.
When there are many benefits of blogging in your dental practice, why not start today?