To run a successful dental practice, you must consider an essential driver behind the success known as online marketing. Choosing the best dental marketing company for your practice is an extremely important decision and must be thought-out carefully and strategically.
Let’s say that you are about to invest a large amount of time and money into your marketing, but are unsure of the company that you will potentially be partnering with.
How do you know that the company will be the best dental marketing company? What is their best marketing strategy?
If you want to our Ultimate Dental Marketing Strategy, check here.
Below are the steps to choose the best dental marketing company for your dental practice.
1. Research the marketing firm
There are lots of dental marketing companies to choose from, but not all of them function the way you predict. Ask them how many clients have they worked with and how much experience the firm has. You can also research their companies online, and you can even ask the people who have done work with them. Check the client references and testimonials to know the company’s reputation and portfolio. Select a company that specialises in marketing for dentists, understands the current marketing challenges faced by dentists, and can create a tailored marketing solution for your practice’s needs and goals.
2. Versed in all areas of online marketing
Finding the right online marketing partner is the key to engaging in a successful strategy that attracts new patients and secures referrals. The best marketing company must have expert staff and resources to help you in all realms of your web presence, including all other areas of online marketing for dentists. Choose a full-service online marketing company that can help you launch a robust marketing strategy, including websites, SEO, paid advertising, and social media.
3. Are they familiar with the dental industry?
In the selection process, it’s important to select a company that specialises in the dental industry, not just marketing in general. This ensures that they are familiar with the workings of the dental industry and its marketing challenges. They will even create a tailored strategy for your practice’s location and needs.
4. Visit several marketing companies
If you have already begun communicating with a few agencies, analyse which agency connected with you on a personal level, especially those who showed a genuine interest in your services and business. You are more likely to produce valuable work and ultimately reach success when working with a company that you feel most comfortable with, especially in terms of promising recommendations. This ensures that you are paying for true and genuine services provided by a trusted and friendly team.
5. Choosing your marketing partner
Avoid the company that only sells one solution for your marketing needs. Your agency should be your trusted advisor, who will customise a plan for you and your practice based on your work or services, your location and your ideal patients. Implementing only one marketing strategy will not magically produce all the patients that you need. The agency you choose should offer multiple strategies, so that you know they are making recommendations based on what is best for you, not what is best for them.
6. Size does matter
In terms of the size and look of an agency, select one that can handle your growth and marketing needs. An agency with marketing experts will take their work seriously and prioritize your company. The success of your business is as important to them as it is to you, as it reflects their professionalism and work ability. If you work with a company that is handled by only one person, you will end up waiting months….and months to get your targeted results.
7. You get what you pay for
Once you have gone through the steps above, have a look at their pricing structure. Marketing is not cheap. When analyzing comparative quotes and proposals, do not choose the cheapest option. Many companies get involved with agencies because their budget is low, giving off the impression that they provide good services for the “best prices”. Having knowledge of “small generates small growth” will go a long way for your company as a small amount of money is not going to produce quality leads and patients in your pipeline.
Looking for help to gain 20-30% more patients, more revenue and more profits in just 90-days?
Book your 30-minutes FREE Consultation with the Trusted Dental Marketing Advisor at https://bit.ly/2Iw14Wv.