1.Create a Professional Website for Your Dental Practice
One of the first and most important steps you should take for your practice is creating a website. Your website is a hub and it should be the central place for bringing in new patients to your practice.
It’s important that your website is engaging and contains all the relevant and important information about your practice to ensure you are getting the conversions you need.
Your website should be professional and easy to use and follow. It should act as a 24/7 salesman for your practice. If you’re a dental practice wanting to upgrade your dental website, our team can do that for you.
2.Add Calls to Action in Every Piece of Marketing
Calls to action can be crucial to securing more leads and patients for your practice.
You should be using call to action in every piece of marketing material you put out – whether that be your website, social media, physical material that is distributed, etc.
A good call to action should be easy to understand and quick for potential patients to respond to ensure you don’t lose them.
3.Ramp Up Organic Traffic – Invest in Dental SEO
These days Search Engine Optimisation (SEO) is crucial for getting more patients. Being able to rank well on search engine results is one of the best ways to be found and scouted by new potential patients.
SEO is quite complex these days and that’s why it’s a good idea to get help from professionals like ourselves!
To get the most out of SEO, you want to make sure your website is using keywords, especially ones that are location-specific to your practice.
With everyone being online these days, both on mobile devices and computers, there has never been a better time to invest in your dental SEO!
4.Maximise Your Local Visibility with Paid Advertising Using Google Ads
It’s not just important to boost your organic rankings on Google, but also use paid advertising like Google Ads to really make sure potential patients are seeing your page.
When using tools like Google Ads to promote your practice, it’s the most powerful when it is location specific. Without making your ads location specific, you’re ultimately spending unnecessary money and as a result decreasing your ROI.
5.Encourage Reviews
If you don’t already have a place for patients to leave your practice reviews, you should!
Patients leaving positive reviews almost acts as an indirect referral and can encourage more people to visit your practice. It gives your practice credibility and at the end of the day people are going to choose practices with reviews over one without.
Encourage your patients at the end of appointments to leave a review, so you can build up your practice’s reputation!
6.Make Sure Your GMB Profile is Up to date
Your ‘Google My Business’ (GMB) profile is an online representation of your business and therefore it is important to make sure it is up to date.
You don’t want your current or potential patients to receive old or inaccurate information about your practice. Updating your GMB profile regularly is also a good way to improve your SEO.
In combination with our other recommendations above, your GMB profile is another great way to drive patient engagement.
7.Social Proof
Social proofing combines a lot of what has been discussed already. Essentially it plays on the idea that as humans we have the desire to fit in and be socially accepted.
It includes things such as consistently posting on your social media pages, having patient reviews and testimonials, writing blogs, using brand ambassadors, etc.
Social proofing influences peoples purchasing behaviour, which can mean more patients for your practice.
If your practice is looking for a Digital Marketing Agency to help you get more appointments and patients, our team here at 360° Dental Marketing can do just that. We guarantee a 20-30% increase in leads in just 90 days!
For more details, call 1300 777 847or book a free 30-minute no-obligation consultation.
