Case Studies

Required stronger visibility across both Google Search and Google Maps to increase patient enquiries
Operating in a highly competitive dental market in Wishart, QLD
Struggling to maintain top rankings for high-value dental search terms
Limited presence in the Google Local Pack for the Mansfield location
Website navigation and booking process were not optimised for a seamless patient experience

Re-optimised the entire website design and content for better rankings and conversions
Targeted high-intent primary service keywords such as “emergency dentist Wishart.”
Improved website branding and treatment pages for clarity, usability, and better visibility
Optimised Google Business Profile for local rankings in Wishart
Improved service and location targeting across key pages for Wishart and Mansfield

Within the first few months, all primary keywords such as “porcelain veneers Wishart” and “cosmetic dentistry Wishart” reached Position 1
Achieved #1 rankings in organic search (SERP)
Established top positions in both search results and maps
Clinic now holds a leading position in the local search of Wishart
Redesigned the website with a modern look
Achieved #1 rankings in the local pack (Google Maps)

Needed to create a strong, sophisticated, and welcoming brand that would resonate with the local community for the newly established clinic
Google Search and Google Maps visibility had to be built from the ground up in a highly competitive suburb
Established a steady and reliable new patient base to sustain and grow the practice
Required strong local visibility to attract new patients from surrounding suburbs and build long-term growth

Developed a modern and welcoming brand identity to position the clinic as a trusted choice within the local community
Built Google Search and Google Maps visibility from scratch through full optimisation of the Google Business Profile and local SEO strategies
Launched targeted Google Ads campaigns to generate immediate and consistent new patient enquiries
Implemented a suburb-focused local marketing strategy to establish strong visibility across Williams Landing, Truganina, Point Cook, and Altona Meadows.
Expanded the clinic’s visibility across emerging AI search platforms like Google AI, ChatGPT, Perplexity, and Gemini

Revamped the website’s branding, including colors, logo, and visual style
Took over Google Ads management to drive more patients
Added clear and audience-focused treatment pages to improve clarity and website traffic
Strengthened SEO strategy to dominate local search in Claremont
Built visibility across emerging AI search platforms (Google AI, ChatGPT, Perplexity, Gemini)

High-intent keyword “dentist in Claremont” now ranks in Position 1
Strong and consistent local search dominance in Claremont, Nedlands, Swanbourne, and Perry Lakes Floreat
843 appointment booking clicks (Generic and Emergency)
Average monthly organic traffic now 1.5K to 2.1K+ visits

Ranking above 100 for all the Dental Lab-related keywords
Invisible to users searching in Melbourne, and lacked national visibility across Australia
Limited visibility led to low website traffic and fewer organic enquiries
Competitors had a much stronger online presence and authority
Weak branding and unclear positioning affected the website’s impact
The homepage content, images, and message were not clearly aligned with the target audience.

Launched a structured SEO strategy focused on high-intent keywords
Created Location pages to target Sydney, Melbourne, Brisbane, Adelaide, Perth, Tasmania, Canberra, and Darwin patients
Optimised treatment pages and overall design to make content clearer and more user-friendly, increasing online visibility.
Improved website branding, content, and overall structure

“Dental laboratory” moved from 100+ to Position 1
Most primary keywords reached the Top 10 within four months
Strong national visibility across Sydney, Melbourne, Tasmania, and other regions
Achieved early visibility in AI-powered search results (AI Overviews and AI-driven search)
Moved from 100th to 1st position on GMB for the keyword “dental lab

Built campaigns around dentistry searches in Queensland, Arundel, Southport, Parkwood, Biggera Waters, Coombabah, and Molendinar
Set up conversion tracking for booking clicks, calls, and form submissions
Continuously optimised campaigns to improve performance and scale results
Redesigned the website with a modern, clean, and patient-friendly look
Improved site structure for better navigation and easier booking
Removed and consolidated low-value and conflicting pages
Optimised the site to target multiple services and locations