Does Having Keywords in The Domain Help My SEO

dental seo services

Does Having Keywords in The Domain Help My SEO

dental seo services

In the dynamic dental marketing space, the utilisation of keyword-based domains often emerges as a topic of significant intrigue. This strategy involves embedding specific words or phrases within a website's address, closely aligned with the services rendered, aiming to optimise online visibility. But how does this tactic fare in today's densely populated internet landscape? 

Navigating the intricate world of dental SEO can be daunting, especially when aiming to strike the perfect balance between patient-centric services and online visibility. At 360 Dental Marketing, we've dedicated years to mastering this craft, ensuring the dental practices we work with shine whilst also adhering to industry guidelines. So, let’s address a common query we often encounter: Does incorporating a keyword in the domain significantly impact SEO?

What is a Keyword-Based Domain?

A keyword-based domain is a website address that incorporates specific words or phrases related to the services offered. For instance, a dental practice in Hawthorn aiming to target dental implants could utilise a domain like, and a broader approach might lead to a domain such as But does this approach still hold weight in the current digital landscape?

What is SEO?

SEO, or Search Engine Optimisation, is a fundamental digital marketing strategy aimed at enhancing a website’s visibility on search engines like Google. SEO works by optimising a website’s content relevance, keyword usage, content, images and more to improve the site’s ranking on search engines such as google. By moving the website up the rankings it increases visibility and as a result can lead to more organic traffic, more leads and more conversions. 

For dentists, SEO is particularly crucial. Dental SEO involves creating strategies that are specific for dental practices such as high search volume keywords related to dentistry, including “dental implants” or “teeth whitening”, and combining them with local SEO keywords so dentists can effectively reach their target audience in their specific location. This ultimately helps to finetune who your website reaches and thereby works to get your website standing out. 

Evolution of SEO Strategies

In the early days of the internet, the digital marketing space was nowhere near as populated as it is now and this meant getting your website to the top of search engine rankings was relatively straightforward, certainly easier than it is now. Simply by using keywords over and over again it could easily propel a webpage to the top of search results. However, as SEO strategists refined their techniques, platforms like Google evolved to prioritise relevant and credible content, bringing single-page or keyword-stuffed websites down the rankings.

The Role of Keywords in Domains Today

Incorporating keywords in the domain can still be advantageous, but with a caveat. It's beneficial if you’re building a primary website around it, integrating keyword-included brand name combinations – think suburb name + dental/dentists. However, if the domain isn’t hosting a full-scale website, resources are better channelled towards ranking the primary domain.

The 360 Dental Marketing Approach

At 360 Dental Marketing, we adopt a holistic strategy, intertwining high search volume keywords, local SEO for dentists, and captivating website design. Our focus is on the patient’s journey, transforming clicks into conversions, and ensuring your practice stands out. After all, it’s the authenticity and relevance that separate the ‘window shoppers’ from the appointment-makers.

We're not just any agency; we're your Dental Practice Growth Partner. Our subject matter expertise and adherence to AHPRA guidelines set us apart, delivering results, not just reports. Since 2007, we have supported hundreds of Australian dental practices, enhancing their online and offline presence while ensuring compliance with industry standards.

Turning Clicks into Conversions - Dentists SEO

Just like there are many ways to treat your patients, there are thousands of ways to ensure your clinic gets seen by the right people at the right time. We guide you through a 12-month plan, considering all factors from website appearance to local SEO, turning clicks into conversions and boosting quality appointment numbers.

Our comprehensive strategies encompass competitive analysis, keyword research, local SEO, link building, content creation, website analysis, monitoring ranking and content, technical SEO, and on-site optimisation. We're dedicated to ensuring every interaction with your dental practice is positive, relieving you of marketing stresses and focusing on attracting high-value patients.

Contact 360 Dental Marketing for Your Dental SEO Services

In the ever-evolving digital landscape, a keyword in the domain can play a role in SEO, but it’s the holistic approach, authentic content, and patient-centric strategies that truly make a difference. Want to delve deeper into tailor-made SEO strategies for your practice? Reach out to 360 Dental Marketing, your specialist Dental Practice Growth Partner, at 1300 777 847 or book online through our website. Transform your dental practice into a thriving online powerhouse with our innovative strategies. 

Ready to build your brand and generate quality appointments?
Get in touch with us.

Ready to build your brand and generate quality appointments?

Get in touch with us.