Social media marketing is a form of marketing that uses social media platforms such as Facebook, Instagram and Twitter in order to increase brand awareness and boost conversions and in the case of dentists, bring in new patients.
As dentists, it is important that you utilise social media. As a marketing company we have seen how social media for dental practices has helped increase appointments. Not sure how to navigate social media marketing? In this article we will go through how social media marketing can help double your dental appointments.
Consistency is key
People check their social media profiles on a daily basis, and it’s likely that they will constantly see your content if you consistently post to these platforms. Social media posts are also easy to share, making it likely that your brand will become familiar to an even wider audience. This familiarity can instill a sense of confidence in your practice, and loyalty in your brand, prompting new and old patients alike to use your services.
Be personal, not clinical
One of the most important things to remember about social media is it’s all about connecting with your audience. Social media for dental practices shouldn’t only involve providing information for your potential patients, you want to elicit a response by creating content that gets people to click, comment or share. A great way to do this is to ask your audience a question.
Employ a dental marketing agency
Managing social media for dental practices can be time consuming and difficult to navigate. At 360° Dental Marketing we have decades of experience in helping dental practices of all sizes successfully market themselves online. We employ a variety of marketing techniques, including email newsletters, social media marketing, content generation, keyword research, and more. We guarantee a 20-30% increase in leads in just 90 days!
For more details, call 1300 777 847 or book a free 30-minute no-obligation consultation.