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How to Plan Keywords for your Dental Marketing?

Today’s trend is for businesses to go online. People search on the internet first before they make a decision whether to purchase a product or service. This is true for dentists in Australia as well as most do their online research first before proceeding with a dentist. And if they can’t find you online, then you won’t even be considered. This is where dental marketing keywords come in

The process of search is that a user queries a term, in this case a dental keyword. The search engine will then match this to websites in its repository to find the most relevant ones based on the keyword. It will then arrange them in order of relevance which is called the search results page. You want to be on top of that search result page.

But first, you have to choose the right dental marketing keywords so you first show up in the right search results.

Choosing your Dental Marketing Keywords

The first step is to gather data. You want to be able to choose the keywords that your target audience are actually looking for. To do this, you will need to use one of the many tools available online. For this, we will use Google’s Keyword Planner Tool.

Once you are logged in, click on Find New Keywords. It will then open a type box wherein you can type what your business is about.

Keyword Planner

This example shows “dentist Sydney”. The tool will then generate relevant keywords that you can use along with some important data as shown below:

Keyword Search

Before anything else, make sure that the location is set properly. Right now, it is set to Australia but you can set it to any other country, state, or city. It can even be done as worldwide. For the sake of this example it is set to Australia. This means the data shown is collected from searches from that location only.

A quick look shows dental marketing keyword ideas to the left column. Then the average monthly searches in the second which means this is how many times that keyword has been searched per month. Then the third column is competition which is an estimate of how many websites are targeting the same keyword.

The ideal mix here is high search volume, low competition, and high relevancy to your dental practice. So, in the example, if the practice is located in North Sydney then “north Sydney dentistry” is a good dental marketing keyword.

Dental Marketing Service

Choosing the right keywords for dental marketing is only the first step in achieving proper placement on the internet. There are several factors to consider as well and ways to actually get quality leads from cold searches through the world wide web. If you need help with getting Leads and Dental SEO, 360 Dental Marketing is here for you.

At 360 Degree Dental Marketing, we know how to choose the right dental marketing keyword that will work best for your business and will eventually convert to leads. Let us take care of this part and you can focus on making brighter smiles.

Are you looking for ways to generate more quality patients? Want to speak to a trusted dental marketing advisor on how to generate more appointments? Book your 30-minutes FREE Consultation at 360° Dental Marketing or email us at info@360dentalmarketing.com.au.

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