When it comes to growing your practice, you may look at external marketing strategies which are highly effective, but it’s important not to overlook how you can improve your practice internally.
By looking internally to grow your practice you are growing in a qualitative way rather than a quantitative one. By growing in a qualitative way, you will see your practice communicating better with your patients and therefore your patients having a more positive experience at your practice which means better retention rates and referrals.
Dr. Michael Sernik is The Dental Communications Guru and The Founder of Channel D. In the video below he joins Prabin in discussing how you can leverage your practice by improving your practice internally:
1. Improve your telephone communication
Most new and existing patients will communicate with your practice via a phone call and therefore how your team members answer the phone and interact with patients over the phone can leave a lasting impression.
You want to train your team how to answer the phone properly and how to handle issues and problems over the phone if you want to convert phone calls to appointments.
2. Improve communication between front desk and back office staff
It’s important that your whole team is on the same page, so communication is key.
Make use of a communication system that all members of your team have access to so there is no confusion about who needs to be doing what and no important information will be missed.
3. Arrange team building activities
Having team building exercises helps bond your team members and therefore improves your practice’s efficiency. Team building exercises can:
- Help new employees feel welcome
- Build trust between team members
- Encourage team members to ask each other for help
There are plenty of other ways to grow your practice internally and if you would like to learn how then make sure you come along to our upcoming event “Discover How To Grow Your Practice Faster”.
Dr. Michael Sernik is one of the speakers at our upcoming event, and he will be joined by fellow industry leaders with extensive knowledge and experience in the dental industry.
This event is taking place on Zoom, Sunday May 16th 2021, so register here before it’s too late!
If you can’t make this date then don’t worry – register anyway and you will be entitled to a full recording of the event!