Dazzling Smiles Dental
Transforming a brand with improved Google ranking
About the Practice
Dazzling Smiles Dental
Dazzling Smiles Dental is a growing practice that provides high-quality and affordable services in general, cosmetic and emergency dentistry.
Dazzling Smiles Dental is committed to being the most trusted family dentist in the area. It is conveniently located in Craigieburn Shopping Centre and offers interest-free payment plan options.
The practice incorporates modern treatment techniques along with the use of leading technology to make their patient’s visits as comfortable as possible.
Their Challenges
- Changing the brand from 32 Pearls Craigieburn to Dazzling Smiles Dental
- Maintaining existing patients due to the brand transformation
- Increasing new patients
- Conveying their brand and message
- Getting found easily on Google
Our Approach
At 360° Dental Marketing, we adopted a comprehensive solution to transform the brand of Dazzling Smiles Dental.
New Branding
Dazzling Smiles Dental wanted to position themselves as a unique brand, away from the franchise, 32 Pearls. A complete 360°approach was required to establish new marketing strategies and collateral, particularly to maintain existing clients, who had already put trust into the well-known 32 Pearls. Our strategies emphasised Dazzling Smiles’ vision and values with clear and consistent messages.
New Logo
New branding required a new logo. We collaborated with the client to design a logo that reflects their vision and incorporates their requested colours. Our designers can provide as many drafts and design options as necessary until the logo is perfect.
New Business Cards & Letterhead
The next step was to communicate the new brand to both new and existing patients. It’s essential for branding to be added to collateral and so we designed a business card and letterhead consistent to the logo design. We also organised with suppliers to print and deliver the business cards, saving Dazzling Smiles time and hassle.
New Website
Transforming a brand isn’t just about the way it looks. Based on thorough keyword research, we introduced an SEO campaign to improve the quality of the website content and publish blogs based on trending topics. This has proven long-term results to ensure that the practice gets found easily on Google with targeted keywords, despite the brand and name change.
SEO Results
Local Ranking
Keywords | Previous | Current month |
dentist Craigieburn central | 2 (15th position) | 1 (2nd position) |
dentists Craigieburn | 3 (32st position) | 1 (5th position) |
Craigieburn central dentist | 2(17th position) | 1 (3rd position) |
Looking for results-driven dental marketing team to grow your practice?
Let’s discuss
Dr. Dish Ghose
I have been working closely with Prabin, Anisha and the VIS team for about a year now and I could not be happier with the results.
Always a phone call away and always willing to help.
If you are looking for a long term marketing agency, look no further! Thanks team!
