Dazzling Smiles Dental

Breaking Records: Transforming a brand with improved Google ranking

About the Practice

Dazzling Smiles Dental is a growing practice that provides high-quality and affordable services in general, cosmetic and emergency dentistry.

Dazzling Smiles Dental is committed to being the most trusted family dentist in the area. It is conveniently located in Craigieburn Shopping Centre and offers interest-free payment plan options.

The practice incorporates modern treatment techniques along with the use of leading technology to make their patient’s visits as comfortable as possible.

Their Challenges


Establishing effective brand messaging and positioning for a dental practice.

Low New Patients

Limited brand awareness resulted in fewer new patients for this practice.

Low Google Ranking

Limited visibility on Google search, resulting in lower organic traffic and online exposure

Our Approach

At 360° Dental Marketing, we adopted a comprehensive solution to transform the brand of Dazzling Smiles Dental.

New Branding

Dazzling Smiles Dental wanted to position themselves as a unique brand, away from the franchise, 32 Pearls. A complete 360°approach was required to establish new marketing strategies and collateral, particularly to maintain existing clients, who had already put trust into the well-known 32 Pearls. Our strategies emphasised Dazzling Smiles’ vision and values with clear and consistent messages.

Premium & Conversion Friendly Website

Transforming a brand isn’t just about the way it looks. Based on thorough keyword research, we introduced an SEO campaign to improve the quality of the website content and publish blogs based on trending topics. This has proven long-term results to ensure that the practice gets found easily on Google with targeted keywords, despite the brand and name change.

Transforming a brand with improved Google ranking

Changing the brand from 32 Pearls Craigieburn to Dazzling Smiles Dental
Maintaining existing patients due to the brand transformation

Dazzling Smiles Dental


Organic SEO Leads


Google AdWords Leads


GMB Leads

High Google Ranking

Local Ranking
KeywordsPreviousCurrent month
dentist Craigieburn central2 (15th position)1 (2nd position)
dentists Craigieburn3 (32st position)1 (5th position)
Craigieburn central dentist2(17th position)1 (3rd position)

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