Dazzling Smiles Dental is a growing practice that provides high-quality and affordable services in general, cosmetic and emergency dentistry.
Dazzling Smiles Dental is committed to being the most trusted family dentist in the area. It is conveniently located in Craigieburn Shopping Centre and offers interest-free payment plan options.
The practice incorporates modern treatment techniques along with the use of leading technology to make their patient’s visits as comfortable as possible.
Establishing effective brand messaging and positioning for a dental practice.
Limited brand awareness resulted in fewer new patients for this practice.
Limited visibility on Google search, resulting in lower organic traffic and online exposure
Dazzling Smiles Dental wanted to position themselves as a unique brand, away from the franchise, 32 Pearls. A complete 360°approach was required to establish new marketing strategies and collateral, particularly to maintain existing clients, who had already put trust into the well-known 32 Pearls. Our strategies emphasised Dazzling Smiles’ vision and values with clear and consistent messages.
Changing the brand from 32 Pearls Craigieburn to Dazzling Smiles Dental
Maintaining existing patients due to the brand transformation
|dentist Craigieburn central||2 (15th position)||1 (2nd position)|
|dentists Craigieburn||3 (32st position)||1 (5th position)|
|Craigieburn central dentist||2(17th position)||1 (3rd position)|