Strategically achieving

Click and conversion rate 30% above the industry’s benchmark

Play Video

PRACTICE

Everton Park Dental

Operating since 2017, Everton Park Dental is among one of the most trusted dental practices in the area. Ever since the multi-site dental practice owner Dr. Padma Gadiyar acquired this practice, she wanted a dental marketing company that understands her need of effectively marketing a new dental practice.

That’s when she got in touch with our Founder Prabin Gautam and our team. Since then, her practice has gone from generating hardly 1-2 appointments per week to generating a consistent stream of quality patients and addition of more team members.

Their Challenge

Our Approach

Our team built a strategic end-to-end dental marketing plan to meet the client’s expectations.

In a platform full of “digital noise,” Everton Park Dental’s Facebook campaign had to stand out from the rest. Our engaging designs and consistent posting achieved improved interactions with new and existing patients. Additionally, Facebook ads and Google AdWords are used to target a specific demographic and ensure quality leads.

We introduced a successful organic SEO campaign to rank higher on Google and achieve long-term results. This campaign is based on thorough keyword research, quality content and monthly blog posts to ensure consistent success.

Our email and SMS marketing campaigns allowed us to improve engagement and number of yearly appointment bookings with existing patients, as well reactivate the lapsed patients we had at our fingertips. 

Branding

Our 360° approach has built a strong brand foundation for Everton Park Dental, with consistent messages and visuals throughout their social media, newsletter and website collateral.

More specifically, Everton Park Dental’s visuals were designed to stand out against competitors.

This consistent and engaging branding has attracted long-term quality leads by allowing patients to build trust and connect with their values.

Google Ads Results

Below are our results for Google Ads “Clicks & Conversions.”

Before we at 360 Dental Marketing took over the account in April 2020, the number of clicks and conversions were at 50% lower than the industry’s benchmark.

With the insight of our SEM Specialists, we were able to increase the results by X4 times what the practice was achieving and go above the benchmark by 30%.

SEO Results

Below is the Google Search Console “Impressions” graph. In April 2020, before our team at 360° Dental Marketing took over the account, the number of impressions was 229.

With our SEO Campaign, we were able to increase the impressions by 244.97%.

Below is the Google Analytics “Organic Visitors” graph. In April 2020, the number of users were 95. After our experts took over, we were able to increase the visitors number by 96.84% with our SEO campaign.  

Local Ranking

Everton Park Dental now proudly ranks number #1 on Google for the keyword “Everton Park dentist.”

We achieved a number #2 ranking on Google for the keyword “dentist in Everton Park”

I had been looking for marketing support for my startup and established dental practices. That’s when I met Prabin and 360° Dental Marketing team. Since then, they’ve taken care of bringing in a consistent stream of appointments. I’ve seen exponential results and I have no hesitation to refer them to any medical practice looking for full-service marketing support.

Dr. Padma Gadiyar

Multi Practice Owner
Practice Growth Tips