Jacobson Dental Group is a state-of-the-art practice located in Bentleigh East. They are best known for their cosmetic dental treatments. Using advanced technology, they provide exceptional smile makeovers with minimal invasiveness and stunning results.
Principal Dentist, Dr Sigal Jacobson is highly regarded as a global industry expert in the field of dentistry as a Dentist, Inventor and Lecturer with 25 years of experience. She is recognised as one of the Top 25 Women in Dentistry (Dental Products Report Magazine, USA 2017) and is one of the few in Australia to be awarded fellowship in the prestigious American Academy of Dento-Facial Aesthetics. of the few in Australia to
She is the inventor Uveneer and Paladex Kits –used by tens of thousands of dentists around the world. Her inventions have revolutionised the dental industry and are preferred by both dentists and patients.
Heavy reliance on walk-in traffic and personal connections, lacking a online marketing strategy.
Lack of personalisation, optimisation, and strategic approach in social media efforts.
Dr. Sigal Jacobson's high regard in the dental industry was not effectively communicated, lacking in branding efforts.
Previous website was not conversion-friendly, lacked analytics insights, and lacked strategic local targeting efforts.
60 Online Appointments Within 1 Week
We recorded 60 online appointments within 1-week by strategically driving her online marketing channels. Our in-house paid ads experts effectively used multi-channel ad strategy. We were able to successfully delivered 2x Results and 93% increment in conversion within 1-month period.
We achieved this massive results while maintaining the same ad budget
10
15
35
10
15
35
We started off by building a solid foundation – a website that is conversion-friendly and Google-friendly. We made sure that it was aesthetically pleasing but at the same time, was convenient for patients to book appointments, convenient for the team to measure the analytics and performance.
Personal Branding Success to Position Dr. Sigal Jacobson as a Premium Cosmetic Dentist in Melbourne
We make sure that the expertise and credibility are part of branding success. Therefore, we refreshed Dr. Sigal Jacobson’s branding to position her as the Top Cosmetic Dentist in Melbourne, and obvious choice for premium treatments.
We recorded 60 online appointments within 1-week by strategically driving her online marketing channels.
Organic SEO Leads
Google AdWords Leads
GMB Leads
Before we took this project, one of the major issues was that the previous website was nowhere to be found in Google.
Through the painstaking process, our dedicated SEO team were able to rank the new website from nowhere on google to the 1st page of Google – within 2-month period.
This helped increase the conversion rate by 54%, without the contribution of paid-ads.
