Strategically increasing

Online bookings from 3 per week to 230 per month

❝Our both practice has been
busier than ever❞

PRACTICE

Smiles Nambour

Smiles Nambour is a growing, first-class dental practice that offers comprehensive preventative, restorative and cosmetic dental treatments. The practice prides itself on providing premium services for the whole family, at an affordable cost with its range of flexible payment plans.

Dr Lakshmi Morisetty and his team aim to change the way people think about going to the dentist and provide excellent customer care in a relaxed and comfortable environment.

Their Challenge

Our Approach

At 360° Dental Marketing, we adopt a comprehensive approach to increasing quality leads.

In a competitive market, Smiles Nambour needed a consistent campaign that highlighted one of their best unique selling propositions. That is, their ability to provide premium services at an affordable price – through flexible payment plans and special offers.

We increased bookings for special offers using organic social media posts, Facebook ads and Google ads by targeting both new and existing patients within a 20 km radius of the practice.

Introducing a successful email marketing campaign allowed us to recover lapsed patients and improve interaction with existing patients. This provided some of the best results for appointment bookings for special offers, which were there converted into high-paying long-term leads.

To improve Google ranking, we introduced an SEO campaign based on thorough keyword ranking. This involves improving the quality of website content and consistently publishing blogs based on trending topics. Our SEO campaign has proven long-term success.

Branding

Our 360° approach ensured consistent branding throughout Smile Nambour’s online reputation and marketing campaigns. Their strong brand foundation relies heavily upon a uniformed look, feel and message throughout all collateral – including social media, newsletters, and the website.

This consistency allows an emphasis on the practice’s unique selling propositions, which allows their patients to resonate and connect with their values.

SEO Results

Below is the Google Search Console “Impressions” graph. In August 2020, before our team at 360° Dental Marketing took over the account, the number of impressions was 778.

 

With our SEO Campaign, we were able to increase the impressions by 334.31%.

Below is the Google Analytics “Visitors” graph. In August 2020, the number of users were 386. After our experts took over, we were able to increase the visitors number by 180.5% with our SEO campaign.  

Local Ranking

Smiles Nambour now proudly ranks in top position for the keyword “dentist in Nambour.”

The team from 360° Dental Marketing, have been amazing. Having heard so many positive things from other colleagues, we entrusted 360° Dental Marketing, for our dental marketing & since then both our practice has been busier than ever. To be precise, we have noticed a dramatic difference as we have never had such successful results before working with other marketing experts. Our practices are now easily found in Google which is why we are always fully booked with appointments that we had to bring in more chairs in both the practices.

Having two practices has never been this better. Kudos to the team for always being responsive & accountable! Just love how professional they are.

Dr. Lakshmi Morisetty

Comfort Dental Centre / Smiles Nambour
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