Recently, our director Prabin Gautam sat down and chat with one of the top Dental Surgeons in Australia – Dr Hillel Martin New from Cosmetic Dental and Implant Centre (CDIC) Armadale.
As our team is working with him on his personal branding and practice rebranding, we wanted to capture his reasons behind wanting to build this solid foundation, and having 30 years of experience in dentistry, why he believes it is important now more than ever.
The dental industry is starting to saturate and it important more than ever to make your name be the obvious choice for a particular treatment.
That, of course, comes with an effective Branding Success.
Given that there are certain significant restrictions while promoting dental services and marketing due to AHPRA Guidelines, generating quality enquiries is not as easy as with other industries. For example, usage of testimonial or information that is purported to be testimonials is strictly not allowed.
In this case, building your reputation and brand awareness really pays off in gaining the trust of your targeted audience. It is also equally important that your team, especially the dental marketing team are aware of the guidelines.
At 360̊ Dental Marketing, one of the reasons why we are different from any other marketing agency for dentists is that we have a specialised team with up to date with AHPRA guidelines. That means you can be assured that your dental marketing is in safe hands.
Great results don’t just happen overnight. It takes a dedicated team, quality collaterals and support to help you be SEEN, HEARD and TRUSTED by your patients, prospects, colleagues and mentees.
If you are looking for a boost in increasing your brand awareness, generating quality patients, or generating patients for high-end treatments such as All-On-4 or Veneers, or such, we are just 1 click away.