Online marketing strategies are becoming increasingly more important for promoting your business, including dental practices. Therefore it’s important for dentists to know how to utilise SEO and how by doing this you can secure more patients and appointments for your practice.
Here are some tips for the SEO for dentists to get more patients:
Use relevant keywords
One of the easiest and best ways to improve your SEO is by using relevant keywords. These keywords should be included in your website, meta titles and meta descriptions and content like blogs. When you use these keywords that are commonly searched for on Google, Google will pick up these keywords and push your website towards the top of search results. This increases your exposure and means that people searching for your services will see your dental practice first before your competitors.
You can use tools such as Google Keyword Planner to find relevant keywords or you can you use a dental SEO agency like ourselves and leave it to the experts.
Create a Google My Business
You can create a free business profile on Google My Business (GMB) which is a tool that is highly effective at reaching and engaging with your local target audience.
With GMB you include all relevant information about your business such as your address, hours of operation and contact details, so those who are searching for you are able to very quickly see important information about your business.
GMB is good for your SEO because once Google has verified your practice, trust will be established and your business will get pushed out further to those searching on Google.
Build trusted and relevant inbound links
Creating internal links on your website is important for ranking high in search results because it is how search engines crawl various pages of your website and decide which pages should rank higher.
These links should be relevant and trusted otherwise Google will penalise you for using spam like links and not show your website to those searching. Try to aim for 1-3 internal links per page.
These internal links can be links to your blogs or forums that also use the same key words located on the webpage you are linking from.
Internal links don’t just help with SEO but they also decrease the bounce rate from your website.
A final tip for getting more patients through SEO is to encourage patient reviews. Online reviews are important for ranking higher in search results because reviews make up 15.44% of Google’s ranking factors. Therefore encouraging online reviews can help your website rank higher.
Reviews aren’t just important for ranking but also acquiring new patients in general because a lot of people check reviews before choosing a practice.