The Ultimate Guide to a Dental Website That Converts


Your dental website is the online face of your practice. Before prospective patients call for an appointment, they will most likely visit your practice’s website. People want to see who you are, what kind of services you offer, and what your practice actually looks like. Prospects will consider booking an appointment if they like what they see on your site.

So the question is, will users find your website impressive enough to grab their phone and make an appointment with your practice? If your answer was a hesitated “yes,” then here are 5 tips you can follow to improve your website:

  1. Mobile-Responsiveness
    Does your website look just as good on a smartphone or tablet as it does when viewed on a laptop or a desktop device? Today, it’s crucial that sites feature a responsive web design that automatically adjusts the layout and design according to the size of the device being used to access it.

    Don’t underestimate the value of mobile visitors to your website. They’re often more advanced in researching local dental practices and are close to making an appointment. This is precisely the type of lead your website needs to help visitors convert into patients.
  2. Create Compelling Content
    Content includes anything you provide for users to absorb that helps improve your brand recognition. This can include blog posts, patient testimonials, informational videos, etc. The purpose of this content is to keep your target audience engaged with useful information that answers their needs. By including a call-to-action in your content increases the chance of converting a lead into a patient.
  3. Use Testimonials
    There’s nothing more persuasive than your patients saying what great service and care they received at your practice. Get permission from patients who are happy with your services to endorse your practice.

    Written testimonials are good, but video testimonials can be even more powerful. This adds to create compelling content for your website.
  4. A Comprehensive Contact Page
    Make it easy for any prospective to contact your office. Some important information to include: hours of operation, driving directions, a map, your email address, phone number, etc. This page also needs to include a contact form. It’s an opportunity to add any special offers your practice is currently offering, as featuring these offers on your contact page will assist in swaying new patients into making an appointment.
  5. Transparent Pricing
    Frustrated visitors will leave your website if they are unable to find the information they’re looking for. Price is a big deciding factor for prospective patients. It’s a good idea to have your pricing easy to understand, clear and with no hidden extras. After comparing prices with your practice to other competitors, users will be a step closer to calling for an appointment.

    Hope you picked up ideas to implement in your website to attract more patients and prospects to your dental practice. 

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