The chances are, you’ve probably heard of cost-per-click thrown around when discussing marketing. These days, digital marketing has a toolkit full of great resources to elevate your dental practice’s game. And you can be sure, 360 Dental Marketing is always quick to learn how we can use them to better help you!
In this blog, we’ll delve into what cost-per-click even means, why it’s so important for dentists and what the best cost-per-click is for your dental Google Ads.
What is cost-per-click?
Cost-per-click is a digital marketing metric and it refers to the amount of money an advertiser pays each time a user clicks on their online advertisement. For dental practices, this is the amount of money that your practice pays every time a potential patient clicks on your online advertisement. Now, this pricing model can be used in advertising campaigns, where the ‘advertiser’ can bid for dental ad placement on various platforms such as search engines, social media sites or display networks. The best way to describe it, would be like an auction-based system – advertisers compete to have their ads displayed when specific keywords or criteria are met.
So, why is cost-per-click so important for dentists?
Cost-per-click holds particular significance for dentists, due to its role in optimising their online advertising efforts and maximising the return on their marketing investment. It’s a crucial metric for dentists to manage their budgets effectively, as it directly impacts the overall cost of their dental advertising efforts while also providing insights into how their campaigns are performing. If you’re a dentist, you’ll find that you may have needed to recruit the help of digital advertising platforms to fill up your books. Let’s go into more detail
- Budget control
Your dental practice most likely has a budget set out for advertising. Cost-per-click allows you to have better control over your spending. If you set a maximum bid for each click, you can ensure that you don’t exceed your budget, while still gaining visibility in relevant online searches.
- Targeted reach
Cost-per-click advertising allows you to target your dental ads to specific demographics, locations and search terms that are relevant to your practice. This is precise and incredibly effective, because showing your ads to the most likely group of people to be interested in your ental services increases your chances of actually converting those clicks into actual patients who walk through your clinic doors.
- Performance measurement
Cost-per-click provides you with quantifiable metrics, so you can look at the effectiveness of your dental advertising campaigns and assess it properly. With the ability to track the number of clicks, conversions and leads generated through your dental ads, you can make data-driven decisions to further boost your practice.
- Competitive landscape
The dental industry is competitive. Practitioners are vying for the attention of potential patients. Cost-per-click enables you to bid for ad placements on relevant keywords, ensuring that their practice remains visible among competitors in search results.
- Flexibility and testing
Cost-per-click campaigns are flexible, meaning you can experiment with different ad copies, keywords and landing pages to determine which combinations yield the best results. You can refine your strategies based on real-time performance data, helping you to fine-tune your approach over time.
- Local advertising
Many dental practices primarily serve local communities so, cost-per-click enables dentists to target users within specific geographic areas.
What’s a good cost-per-click for Google Ads for Dentists?
The exact figure is difficult to pinpoint as it depends on more than one factor. These include the location you’ve narrowed down to, the number of dental practices that are running on Google ads that are bidding on the exact same keywords as yours, the type of keywords you’re bidding such as if its short tail (a concise and broad keyword phrase) or if is long tail (longer and more specific keywords).
Usually, from our experience, on average, generic keywords such as ‘dentist + suburb,’ the cost-per-click is usually less than $3 per click and for high-end keywords like ‘implant + dentist,’ the cost-per-click is typically less than $6.
If you’re looking to lower your cost-per-click, we recommend that you use long tail keywords as much as possible.
For example, instead of opting for ‘dentist’ as your keywords, choose “dentist + in + suburb’ to further narrow down your keywords and make them more niche, so you can invest in only relevant searches.
Monitoring and analysing the performance of your campaigns, tracking conversions, and adjusting your strategy based on the data is crucial for achieving a balance between cost-per-click and the value generated from your dental advertising efforts.
Choose 360 Dental Marketing as Your Dental PPC Marketing Agency
If you’re ready to optimise your digital marketing and get the most out of every click, trust us at 360 Dental Marketing as your dental ppc marketing agency to transform your online visibility and attract the right patients. Together we’ll utilise the power of our marketing strategies to make your dental practice stand out and achieve real results. From targeted online campaigns to engaging social media presence, we’re here to make your dental practice shine. Don’t wait, get started with us now for more clicks, more conversions, and a thriving online presence. Partner with 360 Dental Marketing to unlock tailored marketing strategies, proven to elevate your practice!