In this digital age, Google reviews are a great way to promote your business and be seen. For every positive review that is published, you are building credibility and enticing potential customers to choose your services over that of your competitors. One of the most effective ways to get noticed by prospective clients is to firstly have Google reviews, and secondly, ensuring keywords are included within these Google reviews. This is because online customer reviews can signal to search engines like Google that your business is trustworthy and of value to others.
How does dental SEO work?
Put simply, Search Engine Optimisation (SEO) works by optimising the content on your website to increase the visibility of your business. We now know that Google reviews do contribute to improving search rankings and overall SEO efforts.
For example, if your clinic specialises in dental implants, you would want your 5-star reviews to mention “dental implants” or “All-on-4 implants.” This will benefit your rankings for dental implant-related searches in your area, as prospective clients will be typing in these keywords to find a local service. When your reviews contain these keywords, it may double your chances of being seen.
Should you include keywords in your responses to business reviews?
It is important to note that dental practices in Australia are not allowed to mention the kind of treatments that their patients have had. This is due to the nondisclosure agreement signed prior to the treatment, and general dental privacy regulations. For example, you will not be able to respond to a client’s review by discussing their specific treatment by name.
However, your patients can share their treatment with others, so it’s a good idea to encourage them to do so when you invite them to leave a Google review. Then, you can use their reviews to incorporate it across your website.
Work with a dental marketing agency in Australia that knows how to get results
360 Dental Marketing can help you double your new patients and profits with effective dental SEO in Australia. Our talented team can provide your practice with more visibility, credibility, traffic and more. Book an obligation-free consultation with us today to get started or call us on 1300 777 847 for more information.