If you’ve been wanting to revamp your dental website, you may be worried about losing your SEO efforts. With 360 Dental Marketing, you don’t need to be concerned about losing your hard work, we have dental website designers and strategists in Australia who can help you.
In our experience, we have seen dental practice owners who are in a dilemma, wondering whether to revamp their websites for all of the benefits it could offer, or whether it would be a costly exercise in terms of losing their google ranking.
A dental website redesign has the potential to carry a lot of risks regarding SEO, but it can also be incredibly rewarding. To maximise the rewards, and minimise the risks, you need a clearly defined strategy. 360 Dental Marketing is a dental marketing agency in Australia that can guide you every step of the way.
What is a Website Redesign?
Common Reasons for Website Redesign
There are a wide range of reasons why dental practices want to redesign their website. Some of the most common reasons we see are:
– Change of ownership, and wanting a fresh new look.
– The information on the website is outdated and doesn’t appeal to the target demographic.
– Lots of SEO issues within the website.
– No longer fits into the area of dentistry that you focus on.
– Change of branding scheme.
– Aesthetic reasons, for example, wanting the website to look more premium.
Do I Need to Revamp my Website?
An easy way to know if it’s time to upgrade your website is to use it from your target audience’s perspective. Imagine you’re visiting the site for the first time, and ask yourself:
– Does the branding seem on-point and cohesive?
– Do the pages load quickly?
– Is your site laid out in a way that is easy to navigate?
– Are your pages optimised for mobile?
– Is it difficult to find the information you’re looking for?
– Is your customer journey streamlined enough?
– Is it difficult to rank your website on top of search engine results despite all the hard efforts?
Benefits of a Website Redesign
While website redesigns do have risks, if they are done well, there are remarkable upsides. Revamping your website has the potential to:
– Improve SEO and site performance
– Refocus your content strategy
– Give your site a facelift
– Offer faster load speeds
– Provide up to date security
A clear benefit of redesigning your website is that it can make a powerful first impression on visitors. Since a website serves as an online shop front, it needs to be usable and attractive. If your website is outdated, people visiting the website may wonder if your business is outdated too.
Will a Redesign Reset SEO Efforts?
Google wants the world wide web to have high-quality websites that load fast, offer an amazing user experience, and work remarkably well on mobile phones.
If website redesigns were detrimental to SEO, Google wouldn’t prioritise the best-performing sites in the Google index, and companies would never redesign their website. The key is to redesign your website cleverly to ensure you still benefit from prior SEO work, backlinks/mentions on other websites. This is why we go through a careful migration process, so that nothing is left to chance.
Before making any changes, it’s important to do an SEO audit for the current website; looking at the current ranking, and the SEO keywords. If they are good, keep the keywords and include them in the new content so that the current ranking will remain.
It’s important when redesigning a website that you take all of the valuable assets from your existing website. You can collect a list of all of your pages in several ways:
– Use a crawler
– Google index
– Metadata from your current website
If your current URL is still good enough to use, it’s important to keep it the same.
What if you’re changing domains?
If you’re changing the website’s URL, all of the old pages should be replaced with redirects to the new pages. These redirects should be maintained for at least 180 days, and you should do so for longer if you see the old pages are getting traffic from Google Search. After 180 days, Google will no longer recognise the relationship between the old site and the new website. If the previous URL is still active after this time, it will be treated as a separate entity.
Ultimately, when it comes time to redesign, it’s important to not let the fear of losing your Google ranking hold you back. Our experienced dental website developers in Australia can help you redesign your site carefully and cleverly to help you retain your Google ranking, and retain your previous SEO efforts.
(Disclaimer: No company in the world can guarantee an increase and drop in rankings, as only Google could make such guarantees, which they don’t. We can just strategically help you to keep your ranking.)
If you are not happy with your current website or if it is not ranking despite the hard efforts put in, get in touch with us so we can help safely redesign your dental website that you and your patients will love. Reach out to us at 1300 777 847 or CLICK HERE