Marketing always stays the key factor for the success of any business and the dental industry is not an exception. In today’s digital era if your dental practice is not focused on marketing, it will not show growth.
To begin, keep in mind that marketing trends change over time, especially what is working and what is not. What worked a couple of months ago might not be all that effective today
Put a smile on your face with these five marketing tips for your dental practice!
1. Get involved with the community
Dentist offices, by their nature, are a local business and rely heavily on the local community to be successful. Give a little bit of that love back by taking steps to be more involved in the community. From sponsoring a sports team to taking part in local holiday celebrations, showing your engagement with your patients makes a world of difference and will set you apart from other practises!
2. Build a community on social media
Social media is a critical part of any business’s success and is the best way to show potential patients why your office is unique and the right choice for them. It creates excellent opportunities to strengthen relationships with existing customers and the local community as well. In addition to generating conversation with the public, you can also provide critical updates and information and build a collection of reviews from patients that create a stellar first impression to anyone that looks you up!
3. Focus on Local SEO
Search engine optimisation (SEO) for all basic dental terms are always essential for helping customers find your service, but local keywords are what will always bring in new clients. Local SEO means you’ll want to rank for terms like “Richmond dentist” instead of just “dentist” Not only will this help your target audience find you, but it gives you the edge in voice search when customers ask for “dentist near me.”
4. Create a strong, well-designed website
A website is primarily where a potential patient will have their first experience with your practice, so it is critical to make a good impression. Your site needs to be professional and easy to navigate, whilst also being appealing to the eye and clean. From sharp images to thorough, clear information, a strong website sets the tone for what people will say about your business.
5. Run AdWords campaigns
Google AdWords is a fantastic pay-per-click platform that allows you to have your ad displayed to all who search for certain keywords. If they’re looking for “Fitzroy dentist,” your ad for your office in Fitzroy could pop up first!
When using the platform, you absolutely want to target location-centric keywords to increase the relevance of the ad placement. It’s a clever move to utilise your descriptions and headlines to highlight offers or features that are special and unique to your practice.
Now that you’ve got these killer marketing tips to explore, use them to kickstart your marketing efforts!
If you are currently facing a huge drop down in the number of your appointments, and want to generate more bookings with less stress, book your FREE strategy session now: CLICK HERE
We are your trusted dental practice growth partner to help you increase your appointments by 20-30% in just 90 days.
If you and your team would like to watch the full recording of our mega dental event “Post COVID – 19 Rethinking your Dental Business Model”: Access it HERE
Online Training Portal: Step by step Traning