The dental market is competitive. That’s why you need to stay up to date with your marketing to ensure that your patients are happy to return for follow-ups and that new patients keep coming in.
Here are five dental marketing methods you can implement at your practice to increase appointments.
1. Make sure your Google My Business (GMB) page is up to date
Google My Business pages are a wonderful resource for many local businesses. It puts your surgery on the map literally. It has a host of benefits such as it connects straight to Google Maps so your patients can always find your physical location.
If a prospective client want’s to contact you they can click on the contact button on your GMB page and you can hook up your existing web page to the page so prospective patients can view your website.
And the best part of all? GMB pages are free. You get your footprint on the web and your clients can easily contact you. Win-win!
2. Make sure your website and landing pages look clean fresh and have up to date information
Having a website really isn’t optional in today’s competitive market. It’s crucial to have an up to date website with a great website design and great user experience (UX/UI). Having a clear and easy to read site helps your patients feel confident that your practice has the best experience for their needs.
If you aren’t wanting to update your website design often, opt for a clean, simple classic feel with clear writing. Ensure that all your contact information is kept up to date and your security certificates and other website needs are always looked after.
3. Invest in SEO writing and strategy
Your website and other items on your page must be part of a larger Search Engine Optimisation (SEO) strategy. From describing your services, all the way down to your call to action (CTA) everything must contain targeted keywords and best practices for writing.
You want your site to be picked up when a patient searches for your clinic but ALSO when a prospective client searches for ‘teeth whitening near me”. By having an SEO strategy as well as a GMB page you have covered both bases.
4. Create a blog
This point leads on from the last one but is so crucial it deserves its own point. Having a blog attached to your website is a great way to maintain and improve your SEO rankings for search engine results pages (SERP).
Google favours websites that have good quality and well-written content on their pages. It also favours websites that are regularly adding content or making changes to their websites.
5. Utilise social media
Social media is a great way to remind your page followers of your fantastic services and can help people find you and know more about your business. Social media is a great way of ensuring loyalty to your practice as they feel that they know you.
6. Invest in paid advertising for search and social media advertising
Paid social media ads are a great way to create greater awareness of your practice. You can geolocate your ads to your local area to ensure that your get your target market. And if you are a specialist pediatric dentist for example you can market your ads to users who have children. You can market right to your exact demographic due to the many and varied targeting options available.
Search ads are great also as they advertise your surgery when a customer is looking for dental practices in your area. Both social and search ads help people find you when they need it.
7. Add your dental practice to all local directories
This step is vital as it means that people who are looking for local dentists in their area will find your practice and make an appointment. Even as more advertising is going digital, local directories and print ones are still crucial to your success.
8. Ask for testimonials or reviews from your patients.
This aspect is gold for many reasons. Firstly it gives credibility to your practice. Secondly, it reassures your patients that they are in good hands. Many times prospective patients see glowing reviews and it helps them make a decision to book an appointment.
Your reviews are also great for social media and you can work them into your graphics and copy to highlight all the good work you do!
With these eight steps implemented your dental surgery will be on the map and your appointment books will be filled in no time!
If you are looking for subject matter experts who can make your life easy by taking care of your branding and appointment generation, we are here to help!
We help dental practices as yours generate guaranteed appointments for low-end and high-end services including Dental Implants, Invisalign, Porcelain Veneers, All On 4, Teeth Whitening, Sleep Dentistry, and many others.
At 360° Dental Marketing, we focus on the branding and marketing side so you can focus on what you do the best.